World Fuel’s booth is often described as a “trade show within a trade show”. The 50x150 mega-space provides working areas in the form of pods for the ~25 World Fuel FBOs (Fixed Based Operations) to work and meet with prospects. The space features a unique and very large overhead sign to grab attention, a large deck structure for VIP meetings, custom carpet inlays and a variety of spaces to accommodate creative hospitality.
This stood out on the show floor due to the size, structure, and ability to accommodate multiple companies with a variety of engagement tactics to draw prospects inside the space. The booth also won the Best Design Greater than 600 sq ft award from beMatrix.
Services Used: Creative services (3D or graphic design, rebranding, campaign theming), AV Production, Fabrication, eManagement, Storage/Warehousing, I&D / On-Site Supervision, Graphic Production, Engagement Strategy, Show Service Coordination, Program Management, Rental, Purchase, Hybrid
Program Size: 1 show annually
Exhibits: Domestic Trade Shows