Trade Shows: LEAD MEASUREMENT CHEAT SHEET

tHUMB

When it comes time to analyze your lead data post trade show, it can be daunting. Before your booth goes up, you'll want to determine your objectives, goals and what metrics will need to be tracked to tell your company's executives the best story.

Need help calculating your lead ROI? Download this cheat sheet with the top five lead metrics that will dazzle leadership post show.