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The Best Way to Stand Out at a Trade Show

Written by Exhibit Concepts | Sep 13, 2017

With over 2,400 exhibitors, 115,000+ attendees, and nearly 1.5 million square feet of space, it’s safe to say the International Manufacturing Technology Show (IMTS) is a very busy place. So, standing out from the crowd in such a large trade show venue is no easy feat—but Mazak Corporation did just that.

The company’s large 17,000 square foot booth left plenty of room to make a big impact on visitors. They had two objectives:

  • Reiterate Mazak’s position as an industry leader
  • Demonstrate their new technology and automation capabilities

 

Want to see how they did it? Download the case study below to learn all the details!