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The Best Way to Stand Out at a Trade Show

Exhibit Concepts September 13, 2017

With over 2,400 exhibitors, 115,000+ attendees, and nearly 1.5 million square feet of space, it’s safe to say the International Manufacturing Technology Show (IMTS) is a very busy place. So, standing out from the crowd in such a large trade show venue is no easy feat—but Mazak Corporation did just that.

The company’s large 17,000 square foot booth left plenty of room to make a big impact on visitors. They had two objectives:

  • Reiterate Mazak’s position as an industry leader
  • Demonstrate their new technology and automation capabilities


Want to see how they did it? Download the case study below to learn all the details!



Featured Resource


Free Checklist for Choosing the Best Exhibit Hall Location
Like real estate, location is everything at a trade show. Selecting the right location for your booth is a crucial component to a trade show that yields the best results.

Ready to get started? We created a simple downloadable Checklist for Choosing the Best Exhibit Hall Location that you can download by clicking the image on the right.

Choosing the Best Exhibit Hall Location


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