You've made the decision to attend a trade show and allocated a lot of your marketing budget to the event. So, what steps can you and your team take to make this a successful investment? There are many variables and complexities involved in exhibiting, so preparation (among other things!) is a a crucial part of the process.
It's time to take the guesswork out of preparing for your next trade show.
We compiled our advice into 10 key steps, covering topics like:
- The planning process
- Establishing Buyer Personas
- Planning the right engagement
You can get all the pointers in our free White Paper: 10 Steps to Prepare for a Successful Trade Show. It's a FREE download and you can get your copy HERE.