The Latest and Greatest Exhibit Concepts, Inc. News

Exhibit Concepts is headed to EXHIBITORLIVE 2018!

Written by Exhibit Concepts | Feb 6, 2018

EXHIBITORLIVE is the Trade Show and Corporate Event Marketing Conference featuring the industry’s largest exhibit hall with nearly 300 exhibitors and an educational event second to none with 180+ sessions and workshops. The exhibit hall is where you will find the latest products and resources shaping the future of exhibiting and corporate event programs. And the educational tracks are designed for marketing professionals to learn techniques and best practices to hone their skills.

Our team will be onsite for the show in Vegas at booth 1101. In addition to our presence on the show floor, five Exhibit Concepts leaders are presenting eight diverse educational sessions. EXHIBITORLIVE offers the industry's only university-affiliated professional certification program, with more than 3,000 candidates currently enrolled.

If you are headed to the show and want to meet with our team, you can find more information here: https://www.exhibitconcepts.com/el2018

Monday, February 26

M510: A Trip Around the World – Must Knows for Global Exhibiting

Presented by Jeff Hannah, our VP of International Services, Commercial Interiors & Creative

Take a fast and fun trip around the world as we discover fascinating insights into seven major world destinations! You'll improve your working knowledge and increase your confidence in handling shows and events in Abu Dhabi, Tokyo, São Paulo, and other locations. 

M512: Traveling Abroad: Important Do’s and Don’ts

Presented by Jeff Hannah

Whether you are managing your own personal travel or that of your executive team or colleagues, there are some important do's and don'ts that you should know about traveling abroad. This knowledge will help keep you safe, save you money, avoid typical scams and make your experience go more smoothly. Leave this session, feeling prepared to travel internationally.

Tuesday, February 27

T505: Global Frameworks: Marketing from the Context of Culture – Part I

Presented by Jeff Hannah

Understanding national culture is key to creating a successful international trade show program, while neglecting subtle nuances in cross-cultural business can damage business relationships and nullify marketing efforts. Learn to see things from a totally different perspective by recognizing that all business is conducted within the context of culture. We will share practical insights to help you understand the cultures you are trying to reach, and share strategies for building bridges across cultural divides. 

T506: Global Frameworks: Marketing from the Context of Culture - Part II 

Presented by Jeff Hannah

Understanding national culture is key to creating a successful international trade show program. Recognizing that all business is conducted within the context of culture, we provide practical insights to help you understand the cultures you are trying to reach-and strategies to overcome cultural divides that could diminish the success of your trade shows and events. This session also explores specific cultural profiles of China, Mexico, Germany and the UAE.

T445: Letting Your Leaders Lead – Leads to the Best Results

Presented by Kelli Glasser, our President and CEO

Whether you report to a micromanager, or you personally display micromanager tendencies, this session is for you. Learn how the "un-micromanager"-who doesn't hover over people or dictate how to do tasks-gets better team and organizational results, improves productivity and engagement, and reduces everyone's stress level.

T650: You’ve Been Tasked with Managing your First New Build – Now What?

Presented by Dom Conti, our Production Director and Jeff Korchinski, our VP of Sales

This is a must-attend session for people embarking on their first exhibit build or that want to improve their process. Hear a fabricator share creative-yet-efficient ways to control costs while maintaining the craftsmanship and trade show presence your boss expects and your brand deserves. Take away a top 10 list that will reduce your stress and ensure you achieve your objectives. 

Wednesday, February 28

W647: Rent Your Booth and Still Own Your Program?

Presented by Jeff Korchinski

There is more to a great exhibit rental program than simply choosing a killer design and a great price. Benefit from the experience of others to learn best practices and understand how to maximize your investment and reduce the risks associated with your decision. 

Thursday, March 1

R348: Sales and Marketing Alignment: How to Get-and Stay- on the Same Page

Presented by Ellen Campbell-Kaminski, our VP of Marketing

It's no secret that alignment between sales and marketing is critical to optimizing business results. However, most organizations find it very difficult to achieve said alignment. Join us to discuss three strategies you can use to get sales and marketing on the same page.