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Exhibit Concepts’ Sponsoring, Leadership Team Speaking at EXHIBITORFastTrak in Atlanta, GA

Exhibit Concepts October 14, 2019

Exhibit Concepts is the Official Sponsor of EXHIBITORFastTrak Atlanta, which will be held November 5th-8th at the Twelve Downtown, Autograph Collection.

EXHIBITORFastTrak Atlanta is one of four accelerated learning conferences hosted by EXHIBITOR Magazine, providing trade show and event marketing professionals a variety of sessions and workshops to expand their industry knowledge and skillsets. These courses are university-affiliated and allow attendees to work toward earning their Certified Trade Show Marketer (CTSM) professional certification.

“Ongoing education is a crucial part of our industry, and EXHIBITORFastTrak is an invaluable resource for event marketers. We believe in the continued acceleration of the profession so much so that we are sponsoring this important event,” said Ellen Campbell-Kaminski, VP of Sales & Marketing at Exhibit Concepts.

In addition to the sponsorship, the ECI leadership team will be leading three educational sessions, which include:

445 – The Un-micromanager: Let Your Leaders Lead (CTSM 5)

Wednesday, November 6, 2019 – 10:45 am – 12:15 pm

Presented by Kelli Glasser, ECI President and CEO

Whether you report to a micromanager, or you personally display micromanager tendencies, this session is for you. Learn how the "un-micromanager" -- who doesn't hover over people or dictate how to do tasks -- gets better team and organizational results, improves productivity and engagement, and reduces everyone's stress level.

510 – A Trip Around the World – Must-Knows for Global Exhibiting (CTSM 5)

Wednesday, November 6, 2019 – 1:30 pm – 3:00 pm

Presented by Jeff Hannah, Vice President of International, Interiors, and Creative

Take a fast and fun trip around the world as we discover fascinating insights into seven major world destinations! You'll improve your working knowledge and increase your confidence in handling shows and events in Abu Dhabi, Tokyo, São Paulo, and other locations.

348 – Sales and Marketing Alignment: How to Get – And Stay – On the Same Page (CTSM 5)

Wednesday, November 6, 2019 – 3:15 pm – 4:45 pm

Presented by Ellen Campbell-Kaminski, Vice President of Sales & Marketing

It's no secret that the alignment between sales and marketing is critical to optimizing business results. However, most organizations find it very difficult to achieve said alignment. Join us to discuss three strategies you can use to get sales and marketing on the same page.

362 – Humanize Your Target Audience with Attendee Personas

Thursday, November 7, 2019 – 1:30 pm – 3:00 pm

Presented by Ellen Campbell-Kaminski, Vice President of Sales & Marketing

Are you attracting the right audience to your event? Does your experience inspire them to act? If not, attendee personas could be the key to improving the results of your next event. Personas may be fictional representations of your target audience, but that doesn’t mean they don’t work. We’ll teach you how to craft personas that go beyond traditional demographics to include awareness levels, motivations, hobbies, interests, and behavioral drivers.

If you’re interested in registering for the event and viewing other sessions, visit https://www.exhibitoronline.com/fasttrak/ for more details.

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INFOGRAPHIC: The Work Life of a Trade Show & Event Marketing Manager

Based on a survey Exhibit Concepts, Inc. conducted among trade show and event professionals, it’s clear the role is very dynamic with every day bringing new demands and new challenges requiring a diverse set of skills.

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