It’s been a great year and as we head into 2018, we wanted to take a look back at our most popular tools and most visited blog posts in 2017. You can view all of this content on the Resources Page on our website.
You’ve made the decision to attend a trade show and you’ve allocated a lot of your marketing budget to the event. So, what steps can you take to make this a successful investment? There are many variables and complexities involved in exhibiting, so preparation is a crucial component of the overall process.
To ensure your investment is well spent and your goals are met, there are many plans and considerations to walk through. This white paper covers ten key steps you should take in order to have a well-managed, successful trade show.
Is creativity a key component of your face-to-face marketing program? It should be. Our Creative Brief Template will get you and your team started down the path to creative thinking.
This exercise is a great way to pause, evaluate, and take action while a recent event or trade show is still fresh in your mind. We use this method to discuss internal processes, values, and behaviors as part of overall best practices and in conjunction with analytics.
Crates are expensive. And for clients with large exhibits requiring many crates, it can be a large line item cost. So, why are they so costly? What makes them such an important element of a successful trade show experience? When you know what goes into making these wooden marvels, it’s easy to see why the humble crate is much more than it seems.
If there is one constant in the trade show industry, it is this: there is always some new development or trend emerging. Earlier this year, we identified five (5) trends to watch out for in 2017.
The decision to attend a trade show is not one your company takes lightly. It’s an investment (and a worthwhile one, at that) and therefore the pressure is on to make the most of your allotted budget. There are many considerations, from ensuring you have a timeline in place to choosing the best trade show hall location. While these and many other elements like booth design are crucial to a successful trade show program that meets each of your goals, we believe choosing the best shows for your brand is another key consideration and one that you should evaluate on a regular basis.