<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=600433713484778&amp;ev=PageView&amp;noscript=1">

The Latest and Greatest Exhibit Concepts, Inc. News

Exhibit Concepts

ECI Leaders Speaking at EXHIBITORLIVE 2019

Exhibit Concepts January 16, 2019

Each year, trade show and corporate event marketing professionals from all over the world converge in Las Vegas, Nevada. These talented planners, productivity masters, and face-to-face marketing experts come together for EXHIBITORLIVE. This event is where they network, walk the show floor to see the latest and greatest offerings from exhibit houses and spend time in the classroom honing their skills.

The Exhibit Concepts team also converges upon Vegas, with our staff manning the company’s booth (1001!) and spending their time in the classroom, too. Members of our leadership team will be on hand to meet with visitors in a one on one setting during show hours.

Want to schedule a meeting? Click HERE.

Want a FREE Fast Pass to walk the show floor? We are giving them away! Click HERE to get yours; use code 4085.

While several ECI employees will be students, three of our leaders will be teachers. These talented, experienced leaders have some captivating topics to share with attendees.

Ellen Campbell-Kaminski, our VP of Sales and Marketing, will be leading two sessions at EXHIBITORLIVE:

T362 Humanize Your Target Audience with Attendee Personas

This session is on Tuesday, February 26 at 10:00 AM. This session will help attendees learn how to craft attendee personas to help improve the results of their next event. Those attending will learn to target their ideal audience, create robust attendee personas for their next event, and apply personas to an event strategy and broader marketing plan.


T348 Sales and Marketing Alignment: How to Get-and Stay- on the Same Page

This session is on Tuesday, February 26 at 3:45 PM. Alignment between sales and marketing is critical to optimizing business results, but many organizations struggle to achieve said alignment. This session covers strategies to get everyone on the same page by recognizing where misalignment is happening and finding ways to focus on objectives, strategies, and priorities.

Kelli Glasser, our President and CEO is teaching one session:

M445 The Un-micromanager: Let Your Leaders Lead

This session is on Monday, February 25 at 8:00 AM. Whether you report to a micromanager or display those tendencies yourself, this is the session for you. Attendees will learn how the non-micromanager, who doesn’t hover over people or dictate tasks, gets better team and organizational results, improves productivity and engagement, and reduces everyone’s stress level.

Jeff Hannah, our VP of Creative, International, & Interiors, is teaching four sessions:

W510 A Trip Around the World: Must-Knows for Global Exhibiting

This session is on Wednesday, February 27 at 8:00 AM. This fast and fun trip around the world will help attendees discover fascinating insights into seven major world destinations. Attendees will improve their working knowledge and increase confidence in handling shows and events in Abu Dhabi, Tokyo, and Sao Paulo, to name a few.


W512 Traveling Abroad: Important Do’s and Don’ts

This session is on Wednesday, February 27 at 10:00 AM. Whether you manage your own travel or that of your team, there are important do’s and don’ts to know about traveling abroad. This knowledge will help attendees stay safe, save money, and avoid typical scams while traveling overseas.


R505 Global Frameworks: Marketing from the Context of Culture – Part I

This session is on Thursday, February 28 at 8:00 AM. Understanding culture is key to creating a successful international trade show program, while neglecting nuances in cross-cultural business can damage business relationships. Attendees will learn to see things from a totally different perspective by recognizing that all business is conducted within the context of culture.


R506 Global Frameworks: Marketing from the Context of Culture – Part II

This session is on Thursday, February 28 at 10:00 AM. This is a continuation of the previous session, exploring cultural profiles of China, Mexico, Germany, and the UAE. Attendees will also learn more about verbal and non-verbal communications, morality, relationships, and protocol.

So, whether you plan to walk the exhibit hall or expand your knowledge in the classroom, we’ll see you in Vegas!

Top 5 Trade Show Trends for 2019

Exhibit Concepts December 27, 2018

The new year is right around the corner, and with it brings new opportunities to make a big impression on the trade show floor. We believe 2019 will be a year of marrying human interaction with unique technology to create an experience attendees will remember long after they’ve left the show floor.

Want a look back at last year’s trade show trends? Here are our Top 5 Trade Show Trends for 2018 and Trends from the Show Floor at CES 2018.

trade show trends 2019

TREND ONE: NOSTALGIC ENGAGEMENT

Technology has transformed the way we live our lives, but one thing remains the same: everyone loves a chance to win. “Throwback” games like Plinko and nostalgia-inducing sounds like the click of a prize wheel can capture the attention and hearts of attendees even without a digital component. Look for ice breaker games like these to make their way to the show floor, along with a long line of hopeful prize winners in 2019. These engagements are entertaining and captivating, and appeal to the child in every attendee, all without a tech portion—making it as affordable for exhibitors as it is fun for the attendee.

TIP: Look for ways to incorporate your message into this engagement, whether it’s product focused or educational. Creating a unique spin (no pun intended!) on nostalgic engagement will reinforce your value proposition while giving visitors the chance to let their hair down and have some fun.

2019 trade show trends

TREND TWO: CUSTOMER-FOCUSED DESIGN

You only get one chance to make a first impression, which means you need to find a way to appeal to customer’s emotions and needs on the show floor. Gone are the days of drawing a crowd with loud music or a flashy booth design that just turns heads. For companies who wish to stay competitive in 2019, it’s all about understanding your customers. Don’t start with kiosks and demo stations. Instead, start with the ideal customer in mind. Why are they attending the show? What do they already know about your product or service? What do you want them to do, think, or know after they stop in your booth? Design with the answers to those questions in mind to appeal to customers and prospects.

That means knowing their pain points while also understanding your own goals and using them as your north star when designing a trade show space. Every aspect of the design should have a purpose and serve to reinforce your message, which is centered around serving your ideal customer. A booth is no longer a booth: it’s an experience for everyone who walks by or steps foot inside, and it is best executed by a design that has the customer in mind every step of the way. 

TIP: The best way to understand who your customer is and how you can help solve their problems is with buyer personas. This crucial information not only helps you create a plan to appeal to your customers (both current and potential) but it should play a starring role in the planning process as you prepare for your next show. Putting yourself in your customer’s shoes is a great way to ensure your message is received by the right people.

AUTHENTIC BOOTH STAFF

TREND THREE:  AUTHENTIC BOOTH STAFF

In a world where we are glued to our phones and many of our social media “friends” are people we haven’t seen in decades, face to face conversation still matters. In fact, it matters more than ever. At its core, a trade show is about human interaction and making connections. This is why it is critical to not just staff your booth with humans, but with the right humans. We believe 2019 will reinforce the incredible value of human interaction to not just make an impression but build a lasting relationship. Staffing your booth with people who are not afraid of conversation and are able to answer questions is incredibly valuable, as is the presence of executives to reinforce you company’s commitment to your trade show investment.

TIP: For your next trade show, think outside the box for booth staff. Could members of departments other than sales tell your company’s story in a unique way? You probably need to have sales people on the show floor to make a connection for future relationships. But consider inviting other individuals across the company with deep knowledge and expertise such as software developers, research analysts or customer service to work the show. A passionate team member with a different perspective just might be the best way to make that lasting connection with a customer. In many cases, those who are the makers have the best answers because of their deep working knowledge (and passion!) of your product or service.

AUTHENTIC BOOTH STAFF (1)

TREND FOUR: LIVE DEMONSTRATION

When it comes to walking the show floor, trade show attendees are faced with sensory overload, which can lead to a diminished attention span. While scientists can’t agree on how long our attention spans are (some say goldfish pay attention longer than humans), they seem to be growing shorter every day. A great way to stand out from the crowd is to facilitate the learning experience for them. Remember why people come to a trade show. They want to see, touch, and experience the product. They want to ask very specific questions relevant to their situation. They want to get to know the people that they might be doing business with. In a nutshell, the experience and information have to be different and deeper than what they can find on your website. We believe showing and teaching in real time, alongside digital content, will be big in 2019. This means delivering information your customer needs to know in the most relevant, impactful, and meaningful way. Think of it as a guided tour of your offerings, with the end goal of facilitating learning.

TIP: Decide whether demonstrations are better in a group (theater) setting or as a more personal one on one. If you are doing a theater presentation, consider how frequently you will present and how long people will be comfortable watching and listening. Also, think through acoustics and how you will “advertise” the presentations. Presentation training will be critical – if you are using employees – as they need to be comfortable speaking to an audience and may need assistance drawing people in. If you use a professional presenter, you need to get her up to speed on your product so that they come across as knowledgeable. But also have subject matter experts ready to handle the tough questions. Or, go through in-depth training with booth staff to ensure they thoroughly understand the product, your customers, and how to best communicate your unique solution to your buyers. Look for booth staff that have the heart of a teacher: they can deliver a message in a clear, easy to understand way, and are able to successfully facilitate the learning experience for everyone they meet.

harnessing the power of data

TREND FIVE: HARNESSING THE POWER OF DATA

Gathering and analyzing the data and analytics on your booth attendees is nothing new. But, the power of data can lead to a unique perspective for 2019. Not only can data help you understand behavior, it can drive deeper, more meaningful engagement and help you design a richer experience for visitors. Our digital-driven world means the data is out there: and this is the year of taking the time to truly understand it.  When looking at the results of your show, try analyzing what’s missing.

Who is missing from your booth?

What segment of your targeted audience just doesn’t show up or engage?

Then, think about other ways to reach them, whether it’s through a different show, a new venue, or even an off-site event.

It’s no secret that justifying your spend and tracking ROI is a crucial element of any marketing plan. In 2019, we see an increasing emphasis placed on data surrounding return on objectives (ROO). Ask questions like: Are we moving the awareness needle? Do customers understand why our product is better? Do they have a favorable impression of our brand and company?

More than anything, it’s important to focus on the value of gathering deeper data. This typically means information on things like the number of visitors and peak hours for traffic. But, it should also include demographics of visitors, the questions they ask, what they know about your product and what they consider to be comparable alternatives. Let 2019 be the year of considering your trade show presence as an opportunity to gather deep market research—the more you know, the better your plan.

TIP: Collecting data should be meaningful and provide a deep dive, but it doesn’t need to be complicated. Don’t grill every visitor with a list of questions. Instead, consider a simple data collection tool that makes it easy for booth staff to record insights during their interaction with a booth visitor after the conversation is over.

2019 promises to bring all sorts of changes and advancements in face-to-face marketing, but we’re most excited to observe the happy intersection of people and technology.

Mound Cold War Discovery Center

Exhibit Concepts December 21, 2018

During the Cold War, the Mound Laboratory, a classified facility in Miamisburg, Ohio was home to The Dayton Project, a division of the top-secret Manhattan Project.

Mound-1

At peak operation, the Mound employed approximately 2,500 people and occupied 116 buildings. The museum tells the story of the people, sworn to secrecy, who dedicated themselves to the work that revolutionized the Cold War, the Nuclear Age and the history of the Space Race.

Mound-2

This history is brought to life with colorful graphics, interesting artifacts and hands on interactives that educate visitors on the science behind radiation, cold war espionage, and radioactivity.

Mound-3

Exhibit Concepts was proud to collaborate with Dayton History, the Department of Energy Office of Legacy Management, and the Mound Science and Energy Museum Association to imagine, design and fabricate exhibits that honor the employees and the important work that was once shrouded in secret within the Mound Laboratory.

This project continues a long-standing partnership with Dayton History where we have worked on several projects for over 15 years. The story of the Wright Brothers National Museum being the most recent. See the story in the link above.

How to Effectively Light Up at Trade Show Booth

Exhibit Concepts December 07, 2018

It was the great William Shakespeare in the play As You Like It who began a famous monologue by saying, “All the world’s a stage, and all the men and women merely players.” A visit to a local theater for any sort of production will involve just that: a production. From the music to the actors the lighting, it’s quite the undertaking. Each of these elements is carefully selected to create the ideal environment. However, it also involves a big budget.

When it comes to lighting your trade show booth, there is also a budget involved: one that needs to cover more elements than just lights. This is why it’s so important to think about the context and environment in which your booth will be standing in order to find the best focal point and lighting type.

TYPES OF LIGHTS

There are a variety of ways to incorporate lighting into a trade show booth, but some of the most popular options include:

Accent: As the name suggests, this is simply a way to complement the booth architecture, reinforce brand colors or simply to improve the overall look of the booth. Accent lighting isn’t the start attraction per se, but it does play a great supporting role in the booth by defining spaces or back lighting areas to spotlight features like shelving or a welcome desk.

Product: If your booth includes product displays, it’s important to draw the visitor’s eye (and attention) to your product. This is best achieved through lighting effects, whether it’s a spotlight, down light or even up light. There are plenty of options and it just depends on your product and how it is best lit.

Theatrical: Much like the stage lighting mentioned earlier, some booths require this type of show atmosphere, complete with spotlights and lights coordinated to sound or music. A great example of effective theatrical lighting is Omron’s presence at CES 2018. Their booth featured Forpheus, a ping pong playing robot that was introduced to the crowd during the show. When the demonstration was about to begin, the main lights were brought down and the theatrical lights came up, drawing the eye straight to the main attraction.  

Aside from choosing the best type of lights for your space, it’s also important to think about factors that could have a major impact on your overall budget. Here are some things to consider:

  • What are you emphasizing? Are you introducing a new product that needs to be highlighted?
  • Is accent lighting enough to make your booth stand out or do you need additional lights?
  • What is your show schedule? (The price of show services lighting varies by city.)
  • Can your lights be pre-wired to save money? (Any lighting integrated into the exhibit build will result in higher prices, but this will save money on the show floor.)
  • What venue restrictions do you need to account for?

Every trade show booth needs lighting, but every situation is unique. Working with an exhibit house to choose the best option to accent and highlight your space is the best way to ensure a successful outcome.

National Museum of the Pacific War: Remembering George H. W. Bush

Exhibit Concepts December 03, 2018

As the nation mourns the passing of former President George H.W. Bush and tributes are being shared about his life of public service, we thought it fitting to share images from the gallery named in his honor at the National Museum of the Pacific War and the ribbon cutting ceremony from 2009.

Located in Fredericksburg, Texas, the National Museum of the Pacific War is an immersive experience for visitors. On December 7, 2009, sixty-eight years after the attack on Pearl Harbor, the Museum hosted the Grand Re-Opening of the newly expanded George H.W. Bush Gallery. The ceremony was attended by survivors of the Attack on Pearl Harbor, drawing a crowd of over 5,000 people. The late former President George H.W. Bush and his wife Barbara, along with Texas Governor Rick Perry, were on hand that day to cut the ribbon.

Exhibit Concepts was honored to fabricate the exhibits for the National Museum of the Pacific War, one of the largest projects we’ve undertaken as a company. Our team was privileged to be in attendance that day for the ribbon cutting, honoring the late former president. Exhibit Concepts has continued to work with the National Museum of the Pacific War to renovate and update portions of the museum, including updates to the George H.W. Bush Gallery and Theater.

How to Create a Trade Show Request for Proposal (RFP)

Exhibit Concepts November 30, 2018

So, you need a new trade show booth. Asking your peers for recommendations, looking in magazines and directories for award winners or searching Google for exhibit houses is a good start to build a potential candidate list. But, if you aren’t ready to sign with a new partner based on a recommendation, your next step is likely writing a new build request for proposal (RFP). There is no industry standard for this type of request, but there are some key elements you should include to gather the best responses. And remember, you are looking for the best fit for your company and a partner that you will be working with for several years, so you want to tailor the RFP your company’s unique needs and market position.

WHAT TO INCLUDE

A good RFP should be clear, concise, and articulate your needs and expectations to potential bidders. Start with an explanation of the project, and define the obligations and requirements of the successful bidder who will be selected to design, build, and install your exhibit. An RFP should also include a standard response format, which will make it easier for you to evaluate responses and compare them to one another. Likewise, you should explain how each proposal and bidder will be evaluated so expectations are clear.

SETTING CLEAR EXPECTATIONS

To get the best responses from prospective exhibit houses, it’s important to set expectations up front. This is best achieved by factors like:

PERSONALIZATION: There are several companies that offer a portal for submitting RFPs. While there are advantages to this approach, it can be fraught with technical issues and bidders are not able to showcase their unique capabilities and talent. Remember, you are looking for the best creative and execution fit for your company. You are not buying a commodity product. Instead, consider using a spreadsheet to collect responses. This gives you the ability to personalize your questions and allow users to send responses via email versus navigating a portal system.

TIMING: How much time should you give companies to respond to your RFP? This depends on how involved it is and if it includes a design in the proposal. Include a timeline when sending out an RFP, that clearly shows the date the RFP is released, when responses are due, and other important factors, like when (and if) an in-person presentation will take place. Typically, companies set deadlines for the return of documents and designs staggered days or even weeks apart to give companies time to submit each to deliver against your objectives. Be realistic in setting your timelines. If you are expecting design submissions, then allow ample time for creativity. This isn’t an area you want to short change. Consider that the good exhibit houses are busy.

EXTENSIONS: Speaking of timing, is it ever appropriate to extend the deadline during this process? This also depends. There might be extenuating circumstances such as technical issues with the portal or other issues such as illness or travel delays. It’s best to assess each request on a case by case basis.

INVITATIONS: While it may be tempting to invite as many companies as possible, it’s best to avoid a “cattle call” when searching for an exhibit house. This “wide net” approach tends to result in awards going to the lowest bidder and as such, the best exhibit houses won’t even participate. Take the time to do some upfront research to narrow the field to those houses that are likely the best fit and then send invitations to a limited number of companies to simplify the decision-making process.

WHAT TO INCLUDE

Some of the key components of a good trade show RFP include:

  • Background Information: Give bidders as much as information about your positioning, current marketing, and any other relevant data to help them with an approach.
  • Budget: Every project has one, so it’s important to lay out either a concrete budget or at least provide a range and be clear about what is included? Is the budget for the build only or turn-key?
  • Timeline: From start to finish, this is where you should lay out clear dates for submitting a proposal, choosing a partner, and attending the trade show or series of shows.t

This is just the beginning, however. A complete trade show RFP includes much more information, so we created two Excel templates to help you get started:

The Trade Show New Build RFP Template is ideal if you are attending one show and want an exhibit house to focus solely on your presence there. This is a shorter form template that covers basic capability questions. If you are looking for a new design and engagement, this is your template.

The Trade Show Program RFP Template is best for larger companies who attend multiple shows a year (commonly referred to as a program) and have extensive requirements for their exhibit house. This comprehensive template covers all aspects of business operations in depth to help you choose the best exhibit house. If you intend to move all your existing property to a new exhibit house, this is your template.

Timelines & Teamwork: The AMSE Story

Exhibit Concepts November 19, 2018

The opening of a museum is always an exciting moment. The doors open to members of the public, bringing the vision to life and the story to the masses. But there’s a lot that leads up to that moment, to ensure that opening is successful, and the museum is ready for said visitors. Ideally that is many years in the making, but that’s not always the case.

When the American Museum of Science and Energy (AMSE) wanted to create a new museum to replace their existing institution, they had just one year to complete the project. It was going to be challenging, but the team of Hilferty & Associates, Exhibit Concepts, Boston Media Productions and Communications Electronic Design “took the dare” to design, fabricate and build out the museum in one year. Like so many other projects, the AMSE was a group effort.

This dynamic group of partners were brought together for exhibit development and design, metalwork, graphics, and media production. It was teamwork from start to finish; when all was said and done the project was actually completed in just 8 months start to finish. Exhibit Concepts was responsible for exhibit fabrication and installation in the 6,200 square foot facility.

Typically, this would be a three-year project, but its completion is due to each company’s willingness to work simultaneously, making teamwork and collaboration a crucial component for success.

Located in Oak Ridge, Tennessee, this museum shares a complex story that includes the development of the nuclear bomb through the Manhattan Project and continued innovations of the Oak Ridge National Library. Incorporating a variety of interactives and AV components, the new museum engages visitors in scientific discovery. The museum gives a dramatic overview of historic Oak Ridge sites including the Manhattan Project, and the modern-day facilities that are continuing the ground-breaking work.

Large graphics and artifact displays help tell the story of nuclear fusion and fission, along with scientific developments pioneered in Oak Ridge, including renewable energy and super computers.

Can Closing Off a Trade Show Booth Draw People In?

Exhibit Concepts October 31, 2018

Walking a mile in Dorothy’s slippers in The Wizard of Oz might make you believe the great Wizard of Oz is a powerful force. However, a pivotal scene unfolds when Dorothy, the Cowardly Lion, Scarecrow, and Tin Man arrive in the Emerald City. A booming voice surrounds the group, telling them to return another day. The message seems to emanate from all corners of the room. Dorothy’s trusty dog Toto is the one who reveals the truth: the great and powerful Oz is just a man. When Toto pulls back the curtain he shouts, “Pay no attention to that man behind the curtain!” The ruse is up, and the mystery is gone. But it brings up an important part of human nature: our curiosity gets the best of us and we can’t help but peek behind the curtain.

Surprisingly, this is a great way to draw people into a trade show booth if executed correctly. Creating an air of mystery or even exclusivity is a great way to draw a crowd. There are a few things to keep in mind to really draw in visitors with your special brand of mystery.

0P2A9857

Incorporate Unique Architecture

Surrounding your booth with unique, eye catching elements is a great way to draw people in. Making people wonder WHAT a booth is made of or even getting them to say “WOW” is a great way to ensure they give your space a second look. Whether its unique structures like fabric covered panels lit from above, or the video walls outside Samsung’s booth at CES, these elements beckon you to take a closer look.

IMG_3611

Encourage “Window Shopping”

If your booth space faces an aisle, consider utilizing the outer walls to display product or service offerings in a unique way. Much like the lure of seeing a great outfit on a mannequin, this can act as a draw for those looking for exactly what you offer—even if they are just walking by. Unique product displays with light are a great way to catch visitor’s eye with both lighting and color. Another great option is to incorporate translucent fabric that partially obscures a view of the booth. This “hint” is enough to pique interest.

IMG_3962

Don’t Forget the Payoff

Obscuring a view of your booth and piquing their interest is great, but there needs to be something inside the booth that seals the deal. Whether it’s a big reveal, a unique experience, or a product demonstration, make sure it’s worth the effort to get inside. Remember that booth with the fabric covered panels we mentioned above? It had a car interactive inside that drew a big crowd with hands-on demonstrations throughout the show featuring a software simulation that felt like you were driving down a busy city street. It had all the elements of a successful mystery: a large architectural element that caught the eye, drew visitors in, with a big payoff inside.

0P2A9859

Creating an air of mystery is a great way to not only flex your creative muscles, but to think of the visitor experience - starting in the aisle and ending with a meaningful conversation that leads to a great relationship.

Checking In: Were We Right About Trade Show Trends for 2018?

Exhibit Concepts October 17, 2018

You don’t need a crystal ball to tell the future. In fact, making an educated guess is possible through research and thought. While it’s true that anyone can make a prediction, but making the right prediction is where things get a little tricky.

As 2018 winds down, we are already thinking about trade show trends for 2019. But before that happens, we wanted to look back at our predictions for trade show trends in 2018. Were we right? Were we kinda right? Did we miss the mark?

Trend 1: Experiential Design

Were we right? Yes, but with a twist.

It’s still true that great booth design is not simply about architecture. It’s about the total visitor experience, from start to finish and spans well beyond the confines of the booth. Time and time again, clients ask for a space that will not only draw a crowd but draw the RIGHT crowd. This is achieved through strategic engagement that could incorporate technology or invites visitors and prospects to engage their senses and leave with a memorable experience that will motivate them to act.

The twist is this: great experiential design must evolve and push the envelope to remain relevant and speak to the right audience. Travis Stanton, editor of EXHIBITOR Magazine says it best:

“The challenge of engineering legitimate experiences has never been more difficult, and it's only going to get harder. In fact, many of the things we would have labeled as "experiential" a few years ago wouldn't even ante up alongside the experiences readily available today. Consumers' experience addiction makes the jobs of exhibit and event professionals exponentially more difficult. But it also offers a silver lining: As consumers increasingly seek out and come to expect immersive experiences, the demand for experiential efforts within the modern-day marketing mix is likely to increase.” 

Trend 2: A Strategic Approach

Were we right? Absolutely.

For most companies, events on the trade show calendar are not isolated projects, they are part of a much bigger picture. This approach has been a big hit this year, with companies realizing the incredible value of a consistent message across every event and environment. This translates from the show floor to lobbies, customer experience centers, mobile vehicle tours, and demand generation campaigns.

Trend 3: The Power of Light

Were we right? Kind of.

LED lighting comes in many forms and offers both versatility and a cost-effective solution. There are many options beyond LED that offer brightness and quite literally shine a light on a trade show booth. However, lighting is an investment and it can be heavily dictated by show rules and exhibit hall lighting. For some clients, it may make sense to invest elsewhere, like in technology that will turn heads.

So, it’s accurate to say lighting matters—but it could be trumped by another (more important) expense when the budget gets tight.

Trend 4: Technology: The Sky is the Limit

Were we right? You bet.

Tech is and will continue to be the hottest game in town. Projection mapping, AR, VR, and OLED monitors continue to dominate tech-driven exhibit spaces. Technology is constantly evolving, and exhibitors have and will continue to ride that wave to make a big impression on the show floor.

Trend 5: Engaging the Senses

Were we right? Yes and No.

It will always be true that a great experience is one that is multi-sensory. This could mean things like incorporating tactile elements that are inviting to touch, incorporating sound into the booth, or piping a nostalgic scent into the air. While it may be difficult to involve all the senses, a few of them paired together can be a compelling experience. We’ve seen booths that invite attendees to touch, visualize, and even listen.

One of the trickiest sensory experiences to execute successfully is scent. First, it has to be true to the brand; for example, a mortgage technology company trade show booth with a smell could be a bit of a stretch. Also, it may prove challenging to maintain a scent in a vast convention center and these days, many people have scent sensitivities. This isn’t to say incorporating scent isn’t possible or is a bad idea, it’s simply that it could be more difficult to execute successfully.

Case Study: Creative Trade Show Solutions

Exhibit Concepts October 09, 2018

In a perfect world, an exhibit hall would be light and bright with ceilings as tall as skyscrapers. There would be no restrictions, no poles to design around, and no rules whatsoever. Unfortunately, most trade shows have a list of restrictions and limitations, and sometimes you find yourself in a hotel with low ceilings and dim lighting. But that does not mean they prevent you from having a successful event. And it certainly doesn’t mean there is a limitation on creativity. So, when a client asked for a solution, creativity was the key to success.LexisNexis-0429 WEB

The Client: LexisNexis Risk Solutions, a leader in providing essential information to help customers across industry and government assess, predict, and manage risk.

The Need: A booth that would enhance their center position while conveying their message with a professional appearance despite the hotel venue with a low ceiling.

Our Solution: A beMatrix system was used for the booth structure to facilitate a one day set up and tear down. This system allows for quick installation and dismantle and is fitted with custom graphics for a branded experience. The brand pillars were represented throughout the booth and explained with graphics in the LexisNexis signature brand red. The ceiling panels of the booth were left open to expose a metal cage installation that reinforced the concept of security.

For an additional pop in the dark, confined space, custom light bars were built and installed throughout. From the reception desk to the ceiling, light made this booth stand out from the crowd.

The Takeaway: Location is everything, but it doesn’t have to stifle creativity. The real world is full of obstacles and problems just waiting to be solved by those willing to think outside of the box.

The Latest and Greatest Exhibit Concepts, Inc. News