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The Latest and Greatest Exhibit Concepts, Inc. News

Exhibit Concepts

Exhibit Concepts, Inc. Ushers In the Next Wave of Virtual with the Release of VExP

Exhibit Concepts November 19, 2020

Exhibit Concepts, Inc. (ECI) announces the expansion of their digital and virtual offerings  within their NEXT Lab department with the launch of VExP - a virtual experience platform. Since conducting their first virtual event in the spring, ECI has developed a suite of capabilities to enable their clients to connect and engage with customers and prospects through digital means. 

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“We know that each of our client’s situations are different and there is not a one-size-fits-all solution to virtual,” said Masten Worley, ECI’s Sales Director. ”Our NEXT Lab team has been envisioning and developing custom engagement solutions for our trade show, museum, education and corporate interior clients for years. With VExP, we are providing strategy, storyboarding, video editing, custom website development, graphic animation and event production.” VExP offerings are tailored to suit any situation from a sales appointment setting tool, video and other content delivery, live streaming, 3D video fly-throughs, augmented reality (AR) and complete immersive virtual reality events including facility tours. “Some clients need a fairly simple site with engaging content and an appointment scheduler for their sales team, while other clients require a fully immersive AR experience with keynote speakers on the main stage, breakout rooms, product demonstrations and networking opportunities in real time.” 

 

“Our focus is about pairing the right technology, tools and strategy to meet our client’s goals and objectives,” said Jeff Hannah, VP of Creative at Exhibit Concepts. “We’ve worked with clients in food and beverage, medical devices, manufacturing, information services and more since we launched our virtual solutions. Initially, clients wanted to replace a canceled in-person event with a comparable digital exhibit but now they are appreciating the value of digital engagement to reach their audiences in unique ways and at times that works best for the target audience.” 

 

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Since launching the virtual suite of solutions, ECI has recorded and edited over 150+ hours of video, designed and delivered backdrops for video production, created AR booth experiences and engaged with over 3,000 registered digital attendees. The day-of event is just half of the experience because these events have shown 194% increase in traffic to the post-event pages.  On average, attendees are staying for 51% of watch time during a live 2-hour event. In total, attendees have accumulated over 80 days of total watch time on our VExP solutions. 

According to Hannah, “Our approach to virtual events is grounded in our forty-plus years' experience with in-person events. Our clients are reporting that so far, they are disappointed with the digital exhibit solutions offered by show organizers. We craft a custom solution that is engaging and memorable before, during and after their event.”

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How to Have a Safe Company Meeting

Exhibit Concepts October 29, 2020

Twice a year, Exhibit Concepts hosts a company-wide meeting, once during the winter and once in late summer. Typically, these meetings last for an hour and are followed by a lunch for all employees in the main office - with menus such as pasta bar, hamburgers and hot dogs, or boxed lunches from the Honey Baked Ham Company. Content for the winter meeting usually focuses on company performance and plans for the year ahead, while the summer meeting showcases completed projects. In all cases, presenters included company leaders, designers, account executives and project managers and the meeting was shared with employees in the Chicago office and those working remotely. 

This year, the winter meeting occurred on March 11th, just prior to COVID-19 being declared a global pandemic and the live event industry felt the devastating impact of show cancellations, corporate travel bans, and government imposed shut-downs.

With restrictions on large group gatherings in both Ohio and Illinois, Exhibit Concepts used their VExP platform to host the September 2020 meeting which included a mix of live presentations and pre-recorded content. 

Company Meeting 1

A cross-functional team planned the event starting first with goals and themes. The team recognized that it had been over 6 months since all employees had been together with most office-oriented positions working remotely since late March. They kicked off the meeting with a video montage of employees sharing some of the “silver linings” of their COVID experience. 

One group of planners focused on safety precautions and how to bring people together safely while maintaining social distancing. Viewing locations were set up throughout the building and employees were assigned to different areas so as to manage attendance. Other employees were encouraged to watch the live stream on the VExP platform.  

Another group coordinated the lunch and opted for boxed lunches from McCallister’s Deli. The lunches were set out in different areas in the building to help with social distancing. They chose to have employees bring their own beverages to eliminate employees from reaching into coolers. 

Company Meeting 3

And finally, the content team put together an agenda of content that included a state of the business review from President, CEO and Owner, Kelli Glasser. Project Manager, Bill Martin shared details about a recent corporate museum experience project for a company in Ft. Collins, CO. Account Executive, Steven Lowry covered completed and in-process immersive education projects for schools in Indiana and Texas. And VP of  Interiors, Jeff Hannah and Senior Designer, Chris Rank spoke about an approach to designing spaces that follow safety guidelines without sacrificing design aesthetic.  

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All the while, the team kept safety front and center. Some presentations were pre-recorded while others were presented live. This ensured that personnel were limited in the conference room that was converted to a broadcast studio for the dayPlanning covered the smallest details such as the use of a boom mic instead of a lavalier or handheld microphone to lessen the possibility of passing germs. 

Company Meeting 2

COVID-19 has dramatically impacted our lives – personally and professionally. Having gone six months without bringing the team together, Exhibit Concepts felt it was vitally important to stick with their traditional timing for a company-wide update. With planning and ingenuity, we can effectively communicate with clients, prospects and our all-important team members. 

Predictions, Prognostications and Projections from CEIR Predict 2020

Exhibit Concepts October 02, 2020

When will large scale B2B trade shows and exhibitions return to normal pre-COVID levels? That is the question on the minds of venues, show organizers, exhibit companies, suppliers to the industry and brands eager to connect with clients and prospects face-to-face. On September 22, 2020, the Center for Exhibition and Industry Research (CEIR) held the Predict conference which is the Annual Exhibition Industry Economic Outlook event.

Due to COVID-19, this year’s event was held virtually. Over 150 industry executives took part in the all-day event which included presentations, networking, sponsor videos and a panel discussion. 

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The CEIR Predict conference has existed to provide event industry leaders with insights and trends to help strategically plan. According the CEIR CEO Cathy Breden, “This year’s program focused on what the near future may hold for the B2B exhibitions industry given the impact of COVID-19.”  The big, burning question that everyone wanted to know was “when will large scale B2B events return?” And the answer is...no one knows for sure.  While there are encouraging signs in other parts of the world, there is general agreement that the U.S. exhibitions industry will be the last to recover. The projections range from small regional events partially resuming late this year with a gradual increase of activity (size and frequency) throughout 2021 to perhaps another full year with virtually no in-person events. 

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Complicating or confounding the return of large, in-person events are the decisions and policies around the size of gatherings and quarantining requirements determined at the state level. Additionally, many companies have implemented business travel bans at least through the end of the year and others have issued bans “until further notice.”  Nancy Drapeau, PRC; Vice President of Research, CEIR stated that an effective vaccine and low-cost rapid testing are keys to a faster recovery. 

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Amid all the projections and uncertainty, there were bright spots with regard to the face-to-face events business.  According to research presented by John Gerzema, CEO, Harris Insights & Analytics/The Harris Poll, Americans miss social activities and gatherings. And those missing interactions translates to business events as well. The importance of connecting with friends and colleagues has increased in importance since the COVID-19 crisis curtailed travel and forced many to work from home. Networking and knowledge transfer have also increased in importance.  However, people’s expectations for what happens at an in-person event; for example socializing, giveaways, or networking, have all declined over the course of the pandemic.  

And with the work from home orders and travel bans, more Americans have experienced online virtual business events. And expectations of those events are rising. According to the Harris Poll research, as presented by John Gerzema, virtual events are getting better with fewer people reporting tech glitches, difficulty recreating the experience of in-person and lack of personal connection than in the early days of the pandemic. However, screen fatigue and expectations are areas where event producers need to focus. Complaints about how difficult it is to maintain attention for long periods, content being too long and content being boring have all increased since the Harris Poll April survey. 

At the end of the day, whether due to personal concerns, company travel bans or state government mandates, face-to-face events are mostly not happening. And while they have improved, virtual events cannot fully replicate the experiential value of an in-person event.  There are too many variables for the experts making predictions about when large in-person B2B events will return to provide much certainty. But one thing is clear, humans crave the interaction and connection that only in-person can provide. 

Rethinking Events: Exploring the Future of Live Events

Exhibit Concepts September 25, 2020

Our Exhibit Concepts, Inc. NEXT Lab thought leaders were invited to participate in Rethinking Events' virtual FAQ panel discussion.

Rethinking Events is a virtual event "master class" with insight from over 30 industry experts, encouraging you to rethink what's possible for your next event during, and beyond, the COVID-19 pandemic.

This is a dynamic conversation which explores the role of virtual events in the overall marketing mix. We discuss what kinds of mistakes companies often make when implementing online events, the challenges and difficulties of creating and managing virtual events, and what the future may look like in terms of the mix between virtual and in-person events.

"It isn't just about the bells and whistles of putting the technology pieces together to make this event happen...It's about crafting the experience so that in the end you are communicating a certain message and making an impression on the attendee."

-Jeff Hannah, Vice President of Interiors, International, and Creative at Exhibit Concepts, Inc.

Watch the video to hear our team's insightful answers to help you succeed in your virtual event efforts:

 

Virtual Events: Keeping the End in Sight

Exhibit Concepts September 17, 2020

There is a lot that goes into planning a virtual event. Maybe you are putting together a virtual event as a replacement for a canceled in-person event. Or perhaps, as an exhibitor, you feel you need to supplement what the show organizer is offering. In other cases, it may be that you’ve decided to put together your own virtual program to connect your salespeople with your target audience. Regardless of what is driving your plans, a best practice is to start with the end in mind and the return on investment (ROI) you hope to achieve.

One of the first decisions you will make with respect to a virtual event is when to host and for how long. A natural inclination is to plan your virtual event for the same time period as the in-person event would have been. But that may not be the best course of action. 

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There are three elements that are of paramount importance when planning your event. And thinking about them in relation to each other will help to determine key components of your plan such as the duration of your event. As you consider these together, if any one element is at an extreme, that is an indicator that you likely want to rethink how the virtual event should be executed: 

  • Goals and Outcomes,  
  • Leads (aka Attendees), and 
  • Effort 

Goals and Outcomes

Most likely the purpose of your event is to work as a step in the sales and marketing process. Focus on what you are trying to accomplish and design your event around that singular focus. Check that your event is designed to maximize quality outcomes aligned to your goals. The last thing you want to do is expend a lot of resource (e.g. budget dollars, your time) and not generate any results. 

Leads (aka Attendees)

Everyone who registers and/or attends your event has the potential to help achieve your goals. What is the best way to reach your intended audience and what effort is required to communicate your message? Can you reach a wide audience in a short amount of time? Or do you need more time perhaps spread out over several days with a more targeted audience? 

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Effort

Virtual events can be a ton of work. You might have new content to create and building an audience takes effort. What does the workload for you and your internal team look like to accomplish your goals? As with any sales or marketing effort, is the effort and energy in proportion to the outcomes? If not, it may be best to adjust the amount of effort to better align with attainable goals. 

It is also incredibly important to remember that virtual events are not in-person events. It is possible to have fun, make connections and build an experience. But the fact of the matter is that people will never be as focused or as willing to commit their time to a virtual experience as they are to a face-to-face event. It is imperative to keep this in mind when looking at the length of time you are asking customers to commit to in order to hear your message. You only need to provide as much content as necessary to get the job done. If a 2-page focused document conveys all the necessary information a prospective buyer needs, why would you pump out a 50-page white paper? The same holds true for a virtual event. If a focused 2-hour event gets the job done, why would you ask attendees to join for three days of content? 

So... how does this information help choose how long or what kind of an event you should plan? Let's look at some examples: 

  

EVENT TYPE 

GOALS/OUTCOMES 

LEADS 

EFFORT 

1 Day Event 

By staying focused, single day events can have a nice clear track for outcomes. There is one commitment to attend and a focus on outcomes. 

Target the right audience and ask attendees to make a simple commitment, e.g. 1 – 3 hours, and deliver desirable information and you should be able to meet your lead goals. 

Medium effort – planning an event that pleases a wide audience is never an easy task but concentrating efforts to a single day creates a “specialness” to the event that can’t be missed. 

3 Day Event 

A longer event provides more opportunity for high outcomes and more opportunity to connect with attendees and explain in detail what you offer. You can talk with someone on Day 1 and engage with them over the course of the event, accelerating them down the sales funnel. 

If you focus on one audience, a 3 Day Virtual event is a significant commitment and unlikely they will stick with you through the duration. You may see engagement declines. However, you can provide more content tailor to different buyer personas. 

 

If you focus on multiple audiences, this is more like several 1 Day Events 

High effort – even by potentially splitting your audiences into different tracks over 3 days, you and your team will be creating all that content at one time. 

1 Event/Week Over the Course of a Month 

Because your content is spaced out, your outcomes may be as well. You are giving a huge time window for people to decide to engage. Consider strategies to keep your audience engaged and coming back each week. 

If focused on one audience, you are asking for a significant commitment to attend multiple installments and you may see attendance drop off. However, this format works well for education and training and can bring attendees closer to your brand as they get to know you over time. 

Medium/High effort – While spreading out your events may allow more time for content creation, very often you need to have almost all of the content ready at the beginning of the series so that early sessions can tease future content and help to maintain interest. 

Additional data to help in your event planning and deciding how to structure your event would be your historic “cost per” metrics and tolerances and expectations with digital tactics. What was your cost per lead with in-person events? Are you expecting the same/better/worse with your virtual event? The same goes for other metrics such as cost per follow-up/appointment and cost per sale. 

The most important thing is to recognize that going to a virtual format does not necessarily mean that you are required to replicate the timing and duration of an in-person event. Quite the opposite. Focus on your goals and outcomes. What is the most effective way to deliver your message to drive those outcomes? What effort is required to achieve those results and is that level of effort worth the return?  

Case Study: The Power of a Strong Partnership

Exhibit Concepts August 28, 2020

This case study exemplifies the power of a strong partnership as Exhibit Concepts, Inc. executed the National Museum of the Pacific War's newest expansion, The Admiral Nimitz Gallery. 

The Client:

The National Museum of the Pacific War is dedicated to all those who served in the Pacific War and includes some of the most notable aspects and events of WWII in the Pacific. 

THE NEED:

The National Museum of the Pacific War wanted to expand the museum to create the Admiral Nimitz Gallery, dedicated to the legacy of Fleet Admiral Chester Nimitz. 

THE SOLUTION...

Read the full Case Study HERE!

Road Trip! Take Your Brand Mobile

Exhibit Concepts August 20, 2020

One of the most effective tactics for bringing together sales and marketing teams and their target audience has been trade shows and conferences. The audience has proactively indicated that they are interested in the main topic of the event; e.g. factory automation, building products, school nutrition, or veterinary medicine.

They have made an investment: time away from the office, travel fees and accommodations, as well as the conference registration. And most make time in their schedule to visit the exhibit hall to learn about new advancements and meet with potential vendors and partners. This is the best kind of marketing situation – your target audience is coming to you! 


But in the current pandemic
, large in-person events across the country have been canceled or postponed. 

 

So, if your audience can’t come to you on the show floor, you can take your show on the road. Mobile vehicle tours are a great way to extend the reach of your brand and bring your message right to the doorstep of your customers and prospects. A mobile tour can take many forms and each can be designed to meet health and safety sanitation and social distancing guidelines. 

  • RVs that have been retrofitted to include product demo stations,  
  • Shipping containers that have been configured into a pop-up shop, 
  • Chassis with side panels that reveal product demo stations, and 
  • 53’ trailers that serve as mobile showrooms or classrooms
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Mobile tours are an effective way to reach an audience for a variety of reasons such as launching new products, demonstrating products, educating the community, supporting fundraising efforts, or operating a mobile showroom 

 

The process to plan and execute a vehicle road show is similar to planning any kind of event and has some unique considerations. Working with a partner experienced in planning and managing traveling events can save a lot of headaches. 

 

Interpretive Planning and Tour Concepting 

Successful events of any kind start with a solid foundation: a creative brief. Key project stakeholders participate in in-depth discovery to clarify goals for the tour, budget parameters, tour concept, duration of the event, interactives and other planning considerations. 

 

Solutioning – Vehicle Selection and Design Development 

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Your event marketing partner will then identify two or three concepts for consideration for the overall tour. Themes, graphic elements, numbers and types of vehicles, messaging, and interactive elements will be presented. An important evaluation point is leasing vs purchasing the vehicles. Sourcing the vehicle(s) and any lead times related to special order vehicles would be decided at this time. 

 

Final Design and Engineering 

This stage is the final piece of the puzzle. Key project stakeholders have all the details: final design documents, sizes, materials, finishes and everything they need for budgeting and securing capitalization or lease agreements. And your event marketing partner has all the details to plan fabrication, AV integration, media and content creation, and installation. 

 

Tour Management and Event Planning 

Decisions about purchasing or leasing vehicles is an area where planning a mobile tour is different from a stationary in-person event. Tour planning is another area that raises a host of new considerations and decisions. While some of these issues would have been discussed in the Interpretive Planning and Tour Concepting phases, this step gets into the weedy details. Such details include identifying target markets, detailed timelines of arrival, set-up, event and wrap-up, travel routes, staffing requirements, field team training, permitting and pre-arrival marketing efforts. 

 

The Build 

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The vehicles have been secured and now the interior elements, graphics and exterior vehicle wraps are in production and being installed. Other elements that will make the event special such as awnings, kiosks, and interactives are being acquired or built. Paperwork such as title, registration and insurance are prepared as required. Final inspection and client approvals are followed by documentation, operating manuals and commissioning. 

 

Tour and Program Management 

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This is what you’ve been working for, when the show really hits the road. Identifying a dedicated resource to work with the field team and project stakeholders on the finalized plan and the day to day schedule as well as working through contingency plans as the tour progresses. Making sure that routine maintenance and cleaning routines are followed. Evaluating progress and adjusting the plan as necessary based on the feedback. 

 

In the best of times, event road shows and mobile vehicle tours can be a unique and effective way to reach your audience, especially when they cannot travel to you. With a little extra planning  staying focused on your goals as well as providing masks, hand sanitizer, social distancing queues and touchless interactives, you can successfully create an unforgettable and safe experience. 

2020 Trade Show Trends - Sure Didn't See That Coming

Exhibit Concepts August 04, 2020

There is a funny TikTok video where a woman, eating a bit of chocolate, says she just had a thought...that back in 2015, absolutely no one in the world got the answer right to the question, “Where do you see yourself in 5 years?” Forget about 5 years, back in December, who would have predicted that after Q1, live events would cease to exist or that the majority of us would be working from home for months on end? 

 

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In a “normal” year, we publish a trade show trends blog highlighting trends and innovations that we are following for the upcoming year. And in a “normal year”, we revisit those predictions in the middle of the year and provide an update if something was a fad more than a trend, or if we’re seeing something noteworthy and new. Well, one thing we know about 2020, it sure isn’t “normal”. 

 

But, if there is one thing we know about trade show and event professionals, they always have a back-up plan. Few other professionals are as ready to pivot on a moment's notice, canceling the live event and changing tactics. Trade show and event professionals learn through experience to expect the unexpected.  

 

So, what are the new trends?  

 

Going Digital SOLO

At this point, most brand marketing teams have considered and some have implemented digital components and virtual events into their marketing efforts. In some cases, this might take the form of a webinar while others are participating in the virtual event offered by the show organizer. Innovative companies are hosting their own events so that they can customize the entire experience: timing, duration, content, and engagement for their target audience. 

 

Focus on the Experience 

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Everyone has experienced screen fatigue at least once (per day?) while working remotely. And webinar fatigue and virtual event fatigue are quickly setting in. Why? Because most marketers adding these elements to the mix are following the same boring formula: a bad web camera angle, a monotone speaker and death by PowerPoint. Successful brands recognize that they need to make their virtual event an experience. And the most memorable experiences are those that incorporate the senses.

 

Approach Virtual Like In Person 

Some marketers are intimidated by the prospect of a virtual event because they don’t consider themselves “technical enough”. And let’s face it, many of us understand how a trade show booth is designed and assembled, but we don’t understand “the cloud”.  Approach a virtual event using the same strategy and planning process as an in-person event focusing first on your audience and what you want them to think, feel and do during and after the event. Find a good virtual platform partner for the technical aspects, just as you do with your exhibit house partner. 

 

Invest in Yourself

One of the positive developments of is that the shutdown of face-to-face events has created some time and room for trade show and event marketers to pursue professional development. Maybe you want to conquer Pivot Tables in MS Excel or advance your Adobe skills. Numerous training videos and tutorials are readily available. Exhibitor Media Group offers the eTrak option for those pursuing their CTSM or wanting to enhance their skills. 

 

Hygiene 

And no, this isn’t about handwashing. Another trend we’re seeing is marketers using this less hectic period to work with their exhibit house to purge outdated property, print new graphics, and rework the booth layout to allow for social distancing and hand sanitizer kiosks. 

 

Obviously, the trends we were expecting in booth design did not come to pass but new trends have emerged. 2020 has thrown everyone a curve ball. It’s not the year anyone was expecting back in December, and definitely not in 2015, but trade show and event marketers are up to the challenge. 

When You Don't Want a Crowd

Exhibit Concepts July 30, 2020

Trade show and event managers have long spent countless hours planning for their major strategic events. You know, the big ones where they plan to announce a major new product or unveil a new service offering. They review event objectives, attendee personas, strategy and theming. Every detail from the architecture, staging, brand ambassadors, attire, promotional giveaways, pre-event marketing and post-event follow-up is thought through, debated and documented.

People attract people quote

An area that planners spend a great deal of effort is what engagement and activities are likely to draw a crowd. Crowds signal to passersby that there is something exciting happening that they want to see, too. People want to see first-hand the new, the novel, the incredible.

Perhaps not everyone in the crowd is in your target audience, but the crowd creates buzz. More people get in line to see what the excitement is all about. People share their videos, photos and experience on social media and that leads to expanded reach and impressions. 

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But in our current environment trying to curtail the spread of COVID-19, social distancing is encouraged,and shoulder-to-shoulder crowds are discouraged. 

As there is a slow and gradual return to live events and in-person trade shows, in addition to increasing distance between demo stations and incorporating touchless interactives into their booths, marketers need to rethink how they will create buzz and excitement.  

By Appointment Only 

You can still have theater presentations or celebrity demonstrations in your booth but think about invitation only or advanced reservations to adhere to social distancing recommendations. This can also be an effective strategy to create buzz and excitement by appealing to our desire to be “in the know” and on the guest list of an exclusive event. 

Virtual Photo Ops 

Create a series of share-worthy digital backdrops that attendees can use to commemorate the event. 

Media Relations 

Arrange for special hours and invitations for media, influencers, and bloggers to have a behind-the-scenes special experience and access to subject-matter-experts to cover your news and product/service innovations. 

Pre- and Post-Event Marketing

A tightly integrated pre- and post-event marketing plan is more important than ever. This will be especially important for those in your target audience that were not able to attend the invitation-only event component. 

Roadshows 

There may be an opportunity to take your “show on the road” with a mobile vehicle tour that visits other venues and delivers the experience in a more localized setting. 

Digital Hybrid 

Plan to stream presentations and engagement experiences throughout the venue, as well as to the portion of your audience that couldn’t attend the live event. Be sure to incorporate recommended social sharing to drive engagement and impressions. Add a virtual event that replicates the educational and entertainment elements from the live event with greater reach and a longer shelf-life. 

Big crowds watching an incredible athlete, or artist or listening to an engaging product innovation may not be possible (or desirable) in the foreseeable future. But that doesn’t mean you can’t create buzz or excitement for your event. Change expectations about how long it may take to create that buzz because it very likely will happen over time versus in one big moment. 

Need help with how to incorporate social distancing aspects and virtual solutions for your booth or event?

Let's Chat!

How to Incorporate the Five Senses Into Your Virtual Trade Show Experience

Exhibit Concepts July 22, 2020

When it comes to a traditional, in-person trade show experience, there are endless ways to incorporate the senses to make a big impression. From robots playing ping pong to ice cream samples, you can draw people into your booth with the right sense-focused strategy.

Not only are your senses an integral part of the learning process, they also play a pivotal role in creating lasting impressions. For example, a song on the radio reminds you of a college romance, the taste of a favorite family recipe brings you back to holidays as a child, and the scent of pine needles reminds you of your first camping trip. 
 

We talked about how to incorporate the fives senses into your booth experience, but what about doing the same for a virtual experience? It is possible, with some creative thinking. And, it is more important than ever to use the senses to keep your audience engaged in your virtual event. 
 

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Smell: It seems the technology to allow us to smell through a screen 

hasn’t been invented quite yet. In the case of incorporating scent into a virtual experience, you may consider sending items to participants prior to the event. Think nostalgic scents that may remind them of their childhood, or even a smell that could start an interesting conversation about your brand or their needs.


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Taste: This is another great opportunity to think creatively for a virtual 

event. Perhaps you could also add an element to the aforementioned package that includes something delicious like chocolate chip cookies or a bag of local coffee or tea. Think about how to tie your message and product to something edible for an experience that will feel personal, even when it’s virtual.  

 

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Sight: When it comes to bringing this sense to life, it’s easy to incorporate sight into your virtual trade show experience. Think bright, bold visuals and short, poignant videos and anything that really brings your message and brand to life visually. Even seeing one another on screen to have a virtual “face to face” conversation can help break the ice and lead to a meaningful experience.  
 

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Touch: A tactile experience can also be memorable for your virtual participants. Consider including a blanket in that package you send before (or after!) the event with your brand or message on it. It will be an appealing item that your participants will likely keep around for years to come.  

 

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Hearing: Aside from sight, hearing might be one of the most important elements of a virtual trade show experience. Bringing this particular sense to life can be anything from an engaging ice breaker game to get people smiling and laughing, to playing music as people wait for the event to begin. Be sure to test out sound quality, especially music because it does not transmit well on some platforms. 

 

If your budget does not allow for a “care package” to be sent to all attendees of your event, consider using a survey to qualify attendees and send the package to only those most qualified. Another option is to turn the sensory experience into part of your engagement strategy. Ask attendees to find items from around their home or office. Or have them bake cinnamon rolls for the morning coffee break, or make a cocktail with your guest mixologist for your virtual happy hour.

 

Hosting virtual events and trade shows to interact with your customers certainly presents a unique set of challenges. We understand that now, more than ever, it’s important to be thoughtful and creative when talking to and educating those who are current or potential customers. 
 

Need help with a creative solution for your next virtual event? Our Virtual Exhibit Platform can help!  

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