It often feels like the only constant in the face-to-face marketing industry is that it’s continuously evolving. New design trends, innovative use of materials, technology advances-it is challenging to stay on top of the latest innovations. As we did last year, let’s look at the biggest trade show trends we can expect for the trade show industry in 2018.
10 Steps to Prepare for a Successful Trade Show
Once you’ve made the decision to attend a trade show, it’s important to
Our white paper will take you through the 10 crucial steps to success.
When the new Vertiv brand was unveiled to customers, it was crucial for the change to feel cohesive across all touchpoints. Amy Williams, an Event Manager for Vertiv, based in Columbus, Ohio, went through the process of updating assets for the company she knew she needed a partner to guide her and the rest of the team through the process.