It feels like quite an understatement to say that CES (the Consumer Electronics Show) is a buzzing hub of innovation and incredible leaps in technological advancements. CES, the largest trade show in the world and the gold standard for technology companies, is a household name for those in the ever-growing tech industry as well as average consumers watching media coverage of the event.
10 Steps to Prepare for a Successful Trade Show
Once you’ve made the decision to attend a trade show, it’s important to
Our white paper will take you through the 10 crucial steps to success.
When the new Vertiv brand was unveiled to customers, it was crucial for the change to feel cohesive across all touchpoints. Amy Williams, an Event Manager for Vertiv, based in Columbus, Ohio, went through the process of updating assets for the company she knew she needed a partner to guide her and the rest of the team through the process.