It often feels like the only constant in the face-to-face marketing industry is that it’s continuously evolving. New design trends, innovative use of materials, technology advances-it is challenging to stay on top of the latest innovations. As we did last year, let’s look at the biggest trade show trends we can expect for the trade show industry in 2018.
Choosing the Best Exhibit Hall Location
Much like real estate, location is everything at a trade show. Selecting the right location for your booth is a crucial component to a trade show that yields the results you want. More so, it’s true that not all exhibit spaces are created equal.
Face-to-face marketing is all about creating a compelling, impactful experience for your visitor. It should be one that is memorable, on-brand and motivates the desired engagement with your company. This is why it’s crucial to understand what will pull them from the aisle into your space and what will draw a potential lead into a conversation that results in your next big win.