Community Blood Center approached Exhibit Concepts to create an interactive mobile experience. The result was a mobile experience with an interactive classroom on wheels servicing schools in a 15 county area. This interactive vehicle supports the “My Blood, Your Blood” program, a multimedia science education program for pre-school, elementary school, middle school and high school students.

Exhibit Concepts has a long history in partnering with clients and developing strategic plans for creative design, fabrication and logistics management around mobile marketing and this is an example of that type of collaboration.

“The L.A.B. (Learn About Blood) vehicle was designed with students in mind to give them an exciting and interactive educational experience of blood biology and blood donation,” stated Jodi Minneman, chief operating officer of blood services. “We want students to remember what they learned about blood so that when they become old enough to donate, they’ll consider saving lives through blood donation.

Exhibit Concepts has always supported programs and initiatives that create community awareness and the importance of saving lives. Through blood donation, and the L.A.B. vehicle, that strong tradition continues.