The American Heart Association wished to reinforce their position as a global leader in reducing disability and death from cardiovascular diseases and stroke. Exhibit Concepts created a global strategy and Leigh Ann Stockard - Vice President, Meetings Department - American Heart Association, says "From the moment Exhibit Concepts presented their business model, menu of services and company culture I felt we were connecting with a very special partner for our International trade show needs. All of their assets and resources have been focused on providing American Heart Association with a price-value equation without compromising execution."