This global organization is a leader in research, development and manufacturing of optical and ophthalmic products and services, including contact lens and lens care products. CIBA Vision wanted to create a connection with customers and prospects that truly moved the sales process to actions.

At the American Optometry Association Show, CIBA Vision partnered with ECI and created an environment that educated and entertained attendees.

Emmy Award Winner, Bill Nye “The Science Guy” created an education atmosphere and played host to “The Wheel of Oxygen” game that tested attendees’ knowledge. The event was an overwhelming success with an increase on sales opportunities from previous years.

ECI was able to respond and provide an exciting and educational solution for their AOAS show.