Resource: Preparing for a Successful Trade Show

Exhibit Concepts September 01, 2017

You've made the decision to attend a trade show and allocated a lot of your marketing budget to the event. So, what steps can you and your team take to make this a successful investment? There are many variables and complexities involved in exhibiting, so preparation (among other things!) is a a crucial part of the process.

It's time to take the guesswork out of preparing for your next trade show. 

We compiled our advice into 10 key steps, covering topics like:

  • The planning process
  • Establishing Buyer Personas
  • Planning the right engagement

You can get all the pointers in our free White Paper: 10 Steps to Prepare for a Successful Trade Show. It's a FREE download and you can get your copy HERE.

 

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Free Checklist for Choosing the Best Exhibit Hall Location
Like real estate, location is everything at a trade show. Selecting the right location for your booth is a crucial component to a trade show that yields the best results.

Ready to get started? We created a simple downloadable Checklist for Choosing the Best Exhibit Hall Location that you can download by clicking the image on the right.

Choosing the Best Exhibit Hall Location

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