Vertiv, located in Columbus, Ohio, approached Exhibit Concepts with a specific need: they wanted to transform an existing 1,975 square foot space into a Customer Experience Center. The Center needed to showcase the company’s breadth and depth of technology offerings that protect mainframes with precision cooling systems.
The company, formerly known as the Network Power business of Emerson, wanted a space that represented the new brand’s look and feel. The Vertiv portfolio spans includes power, thermal and infrastructure management products, software and solutions, all complemented by a network of 250 service centers worldwide. Communicating this solution-based approach was a critical requirement to incorporate into the new Customer Experience Center.
Every good plan starts with a meaningful conversation. The Exhibit Concepts team met with Vertiv’s team to discuss not only their goals for the space, but to fully understand their creative vision Vertiv wanted a space that would welcome existing and potential customers in order to showcase the company’s offerings with room for meetings and the ability to see Vertiv’s manufacturing facility. A modern, technology-focused space was vital.
Vertiv’s Customer Experience Center is an innovative, engaging experience for all who enter its doors. Vertiv’s signature orange along with white and natural wood accents provides the perfect backdrop to let the company’s story shine. Panels throughout the space highlight product offerings while televisions play videos of each solution. Tablets are used throughout the space to allow visitors to dive deeper into Vertiv’s technology solutions and see for themselves the many situations in which it can be applied. There’s also a small meeting area for clients and a space for employees to brainstorm new ideas with a white board wall.
“The objective was to show the breadth of our product line and what we can do for our customers in their data centers,” said Rita Vannoy, Manager of the Vertiv Customer Experience Center. “When our customers come in, they love the Center because it’s very modern and ‘techy.’ It’s been a huge success for us.”
Want to learn more about this project? See the Vertiv Customer Experience Center Case Study by selecting the Download button below.